In Lebanon’s hills, Carlos Ghosn vineyard presses on
BATROUN: Arrested in November, the Franco-Brazilian-Lebanese tall flier stands accused of under-reporting his income as chairman of Japanese automaker Nissan and is languishing in a Tokyo detention centre.
But the Ixsir vineyard seems undisturbed by the 64-year-ancient’s dramatic fall from grace.
Above the coastal town of Batroun, employees engaged themselves – between the fermentation tanks, among hundreds of oak barrels, and in the decade-ancient vineyard’s bottling room.
But they are reluctant to speak after their management refused to give an interview to AFP, and only talk on condition of anonymity.
“Everyleang is as normal. Noleang has changed,” says a worker at the wine-making enterprise, one of the most visible of Ghosn’s investments in the tiny Middle Eastern country.
In the boutique, where wine bottles are displayed, a salesperson says enthusiasts continue to flock to tastings.
The wine’s name Ixsir evokes a rejuvenating magic potion, and is the Arabic word that gave birth to “elixir” in English.
Numerous Lebanese view Ghosn as a symbol of their country’s large diaspora, and a prime example of Lebanese entrepreneurial genius, so have been shocked by his arrest.
But local distributor Ziad Karam says the wine Ghosn helped create is doing well in Lebanon, and should continue to do so.
Its various vintages are also exported worldwide, an anonymous employee says, to France, Switzerland, Britain, the United States, Mexico – and Japan.
Japanese sales might take a hit, they admit, but those to Europe and the Americas should continue.
Producing around 500,000 bottles a year, the vineyard has shot to success since it was founded in 2008, competing with many well-established players.
In Ixsir’s speedy market ascent, many see the magic touch of Ghosn, who revived Nissan when most observers predicted he did not stand a chance, and who was seen as the linchpin of a three-way auto alliance with France’s Renault and Mitsubishi Motors.
Each year, Ixsir’s barrels welcome 600 tonnes of grapes from 120 hectares of vineyards across the country.
Even as Ghosn awaits trial in Japan, he is remembered fondly by colleagues in Lebanon, including for supporting small-scale independent vineyards.
“Whenever he came to Lebanon, Ghosn would insist that the grapes were bought from local growers to encourage them to remain on their land,” the employee says.
Ghosn saw the wine venture – as well as other investments in banking and genuine estate in Lebanon – as the start of a return to his roots, acquaintances say.
“Rather than investment for profit, Carlos sought to invest in his ties to Lebanon in recent years,” says retired magistrate Choukri Unhappyer, a friend and bridge partner.
“He was planning to spend part of his retirement here – probably looking for a small human warmth he couldn’t find in Paris or Tokyo.”